There's no one-size-fits-all answer to selecting the right hashtags for your Instagram account. While some experts suggest using hashtags with lower usage to increase the chances of being seen, others recommend using a mix of high and low-volume hashtags.
Using hashtags with a high usage count can certainly be effective in increasing the visibility of your posts. The more people use a particular hashtag, the more likely it is to be discovered by users searching for that term. However, the downside of using high-usage hashtags is that your content may get lost in other posts that use the same hashtag.
On the other hand, using lower-volume hashtags can help you reach a more targeted audience. These hashtags may have fewer users, but those who use them will likely be more engaged with the content.
The key is balancing high and low-volume hashtags and monitoring their performance regularly. Try experimenting with different hashtags over time and see which ones work best. Use Instagram Insights or third-party tools to track your hashtag performance and adjust accordingly.
Ultimately, your hashtag strategy's effectiveness depends on various factors, including your niche, target audience, and the quality of your content. So, testing and tweaking your hashtag strategy to find what works best for you and your brand is essential.
Here are some best practices for 2023. I have also attached an article below.
Research relevant hashtags: Research Instagram to find relevant hashtags for the fitness industry. This can include hashtags related to workouts, nutrition, healthy lifestyle, and fitness motivation. Look for popular hashtags that are relevant to your brand and niche. Use Instagram’s search function and check out competitors’ posts to see what hashtags they’re using.
Create brand-specific hashtags: Develop unique hashtags specific to your fitness brand. These can be your brand name, a tagline, or a particular campaign. Ensure these hashtags are easy to remember and use across all your Instagram posts. Encourage your followers to use these hashtags when sharing their fitness journeys or using your products.
Use a mix of hashtag volumes: Consider using a mix of high, medium, and low-volume hashtags. High-volume hashtags can bring more visibility to your posts but also have more competition. Medium and low-volume hashtags may bring less reach, but they have less competition, making it easier for your posts to be discovered by your target audience.
Monitor hashtag performance: Regularly track the performance of your hashtags to see which ones are performing the best. Use Instagram Insights or other third-party tools to see how many impressions and engagements your posts receive from each hashtag. Use this data to adjust your hashtag strategy and optimize for better performance.
Incorporate trending hashtags: Keep an eye on the latest trends in the fitness industry and incorporate relevant trending hashtags into your posts. This can help your brand stay current and attract a wider audience.
Use location-specific hashtags: If your fitness brand has a physical location, use location-specific hashtags to attract local customers. This can include city or state-specific hashtags and hashtags related to nearby landmarks or attractions.
Engage with hashtag users: Engage with users using your brand-specific hashtags or engaging with your posts. Like and comment on their posts to build relationships and increase brand loyalty.
Here is a helpful article. Please read and review.
Remember, while hashtags can help increase your posts' visibility on Instagram, other strategies should be used.